Today I received a call from an Realty agent. He said the buyers had requested our company by name. I said, “great, that’s what keeps us in business.” He then said if it were up to him he would have someone else do it because he knows he could have it done cheaper. I agreed with him, you could have it done cheaper, as a matter of fact I could do it cheaper, but I won’t. I am reminded of a man who came into a tire store I was managing years ago. He was in the market to buy a set of tires for his daughters car, so he just needed the cheap ones. I responded with, I will sell you what you want, but do you really want the cheapest tires on your daughters car? Tires are extremely important when it comes to braking, handling, driving in the rain/snow. They are where the car meets the road. I told him that Michelin’s are the best, and also the most expensive. I then showed him a few sets that were less, but still good quality. I explained why the Michelin’s were more expensive and why I have them on all my vehicles. I even walked him outside to prove to him I had them on my car. Well, he changed his mind and bought the Michelin’s. When it comes to Radon we might be the most expensive company. But why is that? I could lower my price by not putting fire collars on the pipe in the garage, there’s $50 savings. I could use a cheap, flimsy lid to seal sump pits, another $25 savings. I could not have proper insurance on my company, installers and vehicles, more savings. I could not have my Radon monitors calibrated on a regular basis, more savings. I could use a cheaper pipe, instead of schedule 40 PVC. I could skip the clamps and J-hooks to support the pipe like we have been seeing on systems. I could do the electrical wrong and save some money. A big savings would be to buy the plastic sump pumps when they are on sale, a savings of at least $75. But would it be right? No. When we seal a sump pit, we install a high quality sump pump with an alarm system. My cost is $150, and that’s what I charge for them. Retail would be $225 with the controller we install. Do you want the cheapest sump pump or a high quality one when the pit is sealed? Fire collars are code, not installing them is wrong. Bottom line is when it comes to your families safety and health, do you want the cheapest system or the best one that will last forever? If your buying a home, don’t settle for what the seller is willing to pay for or with a system from a company that was willing to do it wrong. Demand the best for your family.